Category Archives: Purpose

Better than Presents: Why I’m Starting a New Holiday Tradition

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The commercialism of the holiday season hit me particularly hard this year. Normally I just brush it off, but something about listening to the cheery holiday music while it’s simultaneously trying to get me excited about the latest deals just didn’t sit right. It’s emotional manipulation, and we all know it. When do we infuse our ritualistic gestures of appreciation with commercialism? Why do I have to buy to show that I care? I’m tired of it, and this year I’m doing something different. Continue reading Better than Presents: Why I’m Starting a New Holiday Tradition

The 10 Most-Watched TED Talks of 2013

Best TED talk 2013 blog of Alex Cequea

Oh, how I love TED talks. This little conference, which many people don’t know actually started in the mid-80s as a one-time event, started to grow in popularity since 2006 when they decided to post the presentations online. TED stands for Technology, Entertainment, and Design, and in addition to the yearly conference, there are now independently organized TEDx events happening all over the globe and throughout the year.

To help you end 2013 on a high note, and start 2014 with some inspiration and knowledge, here are the best TED talks of 2013, as ranked by their number of views as of Dec 2nd, 2013. Continue reading The 10 Most-Watched TED Talks of 2013

Gary Vaynerchuk Knows How to Jab His Way to the Top

Gary Vaynerchuk Alex Cequea Jab Jab Jab right hook

I just finished reading Gary Vaynerchuk’s new book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. First off, I have to admit that I’m becoming a bit of a Vaynerchuk superfan. The strategies he outlines in his book have worked on me, and his book lets me peek behind the scenes to understand why it worked in the first place. If you’re trying to use today’s social media platforms to tell a compelling story, this book is the only tool and guide you’ll need. Continue reading Gary Vaynerchuk Knows How to Jab His Way to the Top

3 Companies Kicking Ass When it Comes to Social Responsibility

BoyWatermelon

I’m tired of seeing disingenuous companies make money through the exploitation of nature and people in third world countries. I want the good guys to win, so I’ve compiled a list of awesome companies I think deserve your attention. If you’re trying to start a company yourself, look to these guys. They’ve shown that you can have profits, AND make the world a better place. In fact, being socially responsible pays off. According to Edelman’s 2012 goodpurpose study, 76 percent of global consumers believe that companies should be able to profit while doing good, which is a 33 percent increase from 2008. Here are some of my favorite companies: Continue reading 3 Companies Kicking Ass When it Comes to Social Responsibility